From visitor to renewed subscriptionFrom visitor to renewed subscription with 1 data series: Customers.From visitor to renewed subscriptionEach stage narrows the cone by the customers it keepsVisitors to Sign-ups: 12,400 to 5,270Sign-ups to Trials: 5,270 to 2,130Trials to Paid: 2,130 to 860Paid to Renewed: 860 to 610Visitors: 12,400, retained 100.0%Visitors 12,400Sign-ups: 5,270, retained 42.5%, drop-off 57.5%Sign-ups 5,27042.5% retained · 57.5% drop-offTrials: 2,130, retained 17.2%, drop-off 59.6%Trials 2,13017.2% retained · 59.6% drop-offPaid: 860, retained 6.9%, drop-off 59.6%Paid 8606.9% retained · 59.6% drop-offRenewed: 610, retained 4.9%, drop-off 29.1%Renewed 6104.9% retained · 29.1% drop-off